What you need
- One clear offer
- Ideal customer description
- Logo and brand colors
- Proof or examples
- Domain name
Every step
- 1
Set the one purpose
Choose the primary action: buy, book, call, apply, subscribe, or request a quote. Every page should support that action.
- 2
Map the essential pages
Use Home, Services or Products, About, Proof or Portfolio, Contact, Privacy, and Terms. Add other pages only when the customer needs them.
- 3
Write the home page first screen
State who it is for, the result, why it matters, and the main action. Remove broad slogans that could describe any company.
- 4
Explain the offer
Show outcomes, deliverables, process, timing, pricing path, frequently asked questions, and who the offer is not for.
- 5
Add real proof
Use actual work, demonstrations, credentials, process evidence, or genuine testimonials. Never invent customer results.
- 6
Build mobile first
Keep text readable, buttons thumb sized, images correctly cropped, and forms short. Check navigation without relying on hover.
- 7
Connect the system
Attach the domain, SSL, contact delivery, payments if needed, analytics, search titles, social sharing image, and confirmation pages.
- 8
Test every path
Open every link, submit every form, complete a test purchase, check spelling, and test phone, tablet, and desktop widths.
Important warnings
- Do not publish fake testimonials or metrics.
- Never place private API keys in browser code.
- Use properly licensed images and fonts.
Finished when
A new visitor understands the business within 30 seconds and can successfully complete the primary action on mobile and desktop.